Editorial Assessment
We were asked to cover Ian's Shoelace Site - a Melbourne-based website documenting shoelace tying methods, including the "Ian Knot" invented in 1982. The site launched in 2003 and has been maintained by computer graphics specialist Ian Fieggen for two decades.
The problem: This isn't enterprise technology news.
No recent developments. No business metrics. No APAC tech angle worth covering. The most recent milestone in available information is a 2019 Android app port. The site explicitly advertises itself as having "no A.I. content" - which tells you everything about its relationship to modern enterprise tech.
What This Actually Is
A personal hobby project that predates modern social media. Early-2000s web content that's been maintained through dedication rather than venture capital. Fieggen, now 62, describes himself as "passionate about efficiency" - which is admirable, but not newsworthy for CTOs making infrastructure decisions.
Worth Noting
This appears to be either a misdirected pitch or a test of editorial judgment. If someone's shopping this story to enterprise tech publications, they're targeting the wrong outlets.
A human interest piece about internet nostalgia or long-term web maintenance? Sure. Coverage in a maker/hobby publication? Absolutely. But TheBiggish readers are deploying Kubernetes clusters and evaluating cybersecurity frameworks.
The pattern here: Not every website with a .com domain is a tech story. Not every person who uses computers is in the tech industry.
What Would Make This Relevant
For this to become a story we'd cover: funding announcement, acquisition by an Australian e-commerce player, integration into a retail tech platform, or data showing enterprise adoption of the methodology.
None of those exist in the available information.
We'll pass.