Enterprise Software
WhiteBIT's nickname transfers tackle crypto's UX problem - within its own walls
European exchange WhiteBIT launched QuickSend, letting users send crypto via nicknames instead of wallet addresses. It's a genuine UX improvement, but limited to WhiteBIT's ecosystem - not unlike adding contacts to Coinbase's withdrawal whitelist. The real question: does simplifying transfers alone drive mainstream adoption, or just make existing users' lives easier?