What shipped
KeySmart released its Gen 3 SmartCard, a credit card-sized Bluetooth tracker that works with both Apple's FindMy network and Google's Find Hub. The card costs $39.99 individually, with volume pricing at $89.99 for three or $129.99 for five.
The device is 1.8mm thick (roughly two credit cards), IPX8 water-resistant, and charges wirelessly via Qi or compatible phone backs. Battery life: 11 months per charge.
Why this matters
Most wallet trackers force an ecosystem choice. Apple AirTags only work with iOS. Samsung SmartTag 2 requires Galaxy phones. Tile charges subscription fees for features competitors include free.
KeySmart's dual-network approach is legitimately unusual - though users still pick one network at setup. Switching between iPhone and Android requires a hard reset. Not seamless, but better than buying separate trackers.
The rechargeable battery addresses a real problem. Tile's 3-year non-replaceable battery means the entire $25 device becomes e-waste when it dies. Samsung SmartTag 2 uses replaceable CR2032 batteries (6-month life). KeySmart's 11-month rechargeable cycle beats both on longevity and waste.
The trade-offs
This is still Bluetooth tracking (250-400ft range), not GPS. You're relying on crowdsourced networks - FindMy's billion-device footprint or Google's smaller Find Hub network. Real-world effectiveness varies by location density. Works fine for misplaced wallets in urban areas. Less useful for theft recovery.
At $40, it's pricier than AirTags ($29) or Tile Mate ($25), but those lack rechargeability. Samsung SmartTag 2 ($30) offers similar features with replaceable batteries but locks you to Galaxy devices.
No subscription required - unlike Tile's premium tier for 30-day location history and smart alerts.
Enterprise angle
Mobility teams managing mixed iOS/Android fleets might find the flexibility useful for tracking asset bags, loaner devices, or field equipment. The volume pricing ($26 per card at five-pack) makes pilot programs feasible.
The real question: Will Apple or Google lock down their networks further? Apple already restricts third-party FindMy accessories. KeySmart's dual-network bet assumes both platforms remain open to certified devices.
We'll see. The approach is clever. Whether it stays viable depends on decisions KeySmart doesn't control.